#BBUM and Twitter

I interviewed LSA senior Geralyn Gaines, the secretary of the University of Michigan’s Black Student Union, to discuss last year’s #BBUM movement. The hashtag opened a space on Twitter for students to tweet their experiences of being Black at the University of Michigan

The initiative took Twitter by storm in early 2014, transcending the University’s campus and entering a host of others. Eventually, The New York Times featured the movement on their front page. As Managing News Editor of The Michigan Daily at the time, I spoke to the NYT reporter on background about the racial climate at the University as she conducted interviews and researched the initiative for her piece.

The movement has interested me immensely, and I’m interested to see where BSU takes it next. It was great talking to Geralyn — though, unfortunately, we could only talk through the phone. (I apologize for the sound quality.)

On Jan. 20, 2014, Kinesiology junior Capri'Nara Kendall in a protest organized by the Black Student Union in front of Hill Auditorium on Jauary 20th. Photo by Allison Farrand.

On Jan. 20, 2014, Kinesiology junior Capri’Nara Kendall in a protest organized by the Black Student Union in front of Hill Auditorium. Photo by Allison Farrand.

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